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Why AI Image Editing not good in E-commerce

AI image editing lacks precision in Clipping Path, Multipath, Ghost Mannequin, Shadow, Retouch and Photo Masking, affecting e-commerce image quality and sales performance

01 Feb 2025

Written By : Ominic Cliper

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Why AI Image Editing is Not Good for E-commerce Companies?


In the fast-paced world of e-commerce, product images are one of the most crucial elements influencing customer decisions. High-quality, well-edited images improve conversions, create trust, and enhance brand reputation. Many companies are now turning to AI-powered image editing tools to cut costs and increase efficiency. However, AI-driven solutions often lack the precision and control required for professional image editing techniques such as Clipping Path, Multipath, Photo Masking, and Photo Retouching. This article explores why AI image editing is not the best solution for e-commerce businesses and why professional services like Omnic Clipper are indispensable.


1. AI Lacks Precision in Clipping Path Editing

Clipping path is a fundamental technique used to remove backgrounds and isolate subjects in product images. Unlike automated AI tools, professional photo editors manually create paths to ensure accuracy and a natural look.

AI often fails with complex backgrounds, leading to unnatural edges.

AI struggles with fine details, such as hair, fur, and transparent objects.

98% of professional photographers prefer manual clipping paths for product photos over AI-based tools.

For businesses selling fashion, jewelry, or electronics, precision in clipping paths is crucial to maintaining product appeal. AI’s lack of precision can make images appear unrealistic, leading to decreased customer confidence and lower conversion rates.

2. Multipath Editing Requires Human Touch

Multipath editing is an advanced version of clipping path, used for color correction and part-specific editing of a product image. AI tools struggle


Loss of brand identity: AI often applies uniform settings, which can compromise a brand’s unique color grading.

Professional editors use multipath editing to adjust lighting, shadows, and contrast selectively, ensuring each product looks its best while maintaining its originality.


3. AI Fails in Complex Photo Masking

Photo Masking is essential for editing complex product images that involve soft edges, transparent elements, or intricate details. AI-powered tools often fail when dealing with:

Transparent items like glasses and veils

Soft elements like smoke, feathers, and hair

Products with complex shadows and reflections

For example, a fashion retailer selling lace dresses needs accurate masking to maintain the fabric’s transparency. AI tools often erase fine details or leave jagged edges, making images appear unprofessional.


4. AI-Based Retouching Lacks Personalization

Photo Retouching is a crucial step in e-commerce image editing, helping improve skin texture, remove blemishes, and enhance product details. AI-driven retouching often lacks:

Human creativity: AI applies generic filters that may not align with the brand’s visual identity.

Attention to detail: AI-based tools can overly smoothen textures, making images look artificial.

Selective editing: AI struggles to adjust only certain parts of an image while keeping the rest natural.

In a survey, 73% of professional photographers stated they rely on manual retouching over AI tools to ensure high-quality output.


5. AI Cannot Handle Custom E-commerce Needs. Each e-commerce business has unique requirements for image editing. AI-based tools use standard algorithms that may not cater to specific brand aesthetics. Custom requirements AI cannot fulfill include:

Consistent shadow placement across product images

Customized lighting adjustments for different product categories

Branded color corrections that maintain brand identity

For example, a luxury watch brand may require customized reflections and shadow placement that AI cannot achieve with accuracy.


6. AI Editing Increases Rework and Costs

Many e-commerce companies assume AI editing saves money, but the reality is different. Due to its lack of precision, AI-generated edits often require manual corrections, leading to extra costs and delays.

52% of e-commerce companies using AI editing reported additional rework.

Human editors spend 40% more time fixing AI-edited images than starting from scratch.

Customer complaints increase due to inconsistent product images, leading to potential revenue loss.

Relying on manual editing from professionals like Omnic Clipper ensures a perfect result the first time, saving time and money.


7. AI-Generated Images Affect Customer Trust

Online shoppers rely on accurate product images before making a purchase. AI-generated images, especially those with inconsistent shadows, incorrect color tones, or artificial textures, can make products look fake.

67% of online shoppers say poor-quality images decrease trust in a brand.

90% of e-commerce returns happen due to discrepancies between product images and the actual product.

Professional image editing ensures that product images are realistic, trustworthy, and visually appealing, leading to higher customer confidence and fewer returns.


8. Professional Editing Offers Better ROI Than AI

While AI image editing may seem cost-effective at first glance, professional editing delivers a higher return on investment (ROI) in the long run.

Professionally edited images boost conversions by 30%-50%.

E-commerce businesses using manual clipping path techniques see a 40% increase in customer engagement.

High-quality images reduce product return rates by up to 20%.

Using expert services like Omnic Clipper ensures premium-quality edits.


Conclusion: Why Choose Professional Image Editing Over AI?

For e-commerce businesses aiming for high-quality product images, AI-driven editing tools lack the precision, creativity, and control required to produce outstanding results. Techniques like Clipping Path, Multipath, Photo Masking, and Photo Retouching demand human expertise to ensure the best possible output.

Omnic Clipper provides professional image editing services that guarantee:

Accurate clipping paths for clean product isolation

Advanced multipath editing for precise color adjustments

High-quality photo masking for soft edges and transparency

Expert retouching for flawless product presentation

For e-commerce companies in the USA, Canada, and Europe, investing in professional photo editing ensures better sales, improved brand reputation, and increased customer trust. Instead of relying on AI tools that compromise quality, trust professionals to deliver stunning, high-converting product images.

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